Description
Tracey Pilon leads AI acceleration across Europe and Latin America for Microsoft Advertising, helping brands work out what AI-driven search does to the way people find them.
She sits right at the biggest shift facing marketers: the move from typing keywords into a box to holding a conversation with an AI companion, and what that means for getting discovered and winning attention. A prolific speaker on the world's search and marketing stages, she brings Microsoft's own data on how conversational AI ads are actually performing.
For any growth leader trying to work out how AI search reshapes their acquisition model, Tracey offers the insider's view, grounded in numbers rather than predictions.
