Stop buying AI tools and start solving commercial problems
The market is flooded with AI vendors. The leaders who are winning are not buying 'AI'; they are buying solutions to specific commercial problems like lead conversion, pipeline velocity, and customer churn.
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Who should attend
Leadership Series events are free, but attendance is by invitation or application only
This event is for senior commercial leaders in mid-market organisations who are accountable for revenue growth, market share and customer value.
CMOs, CROs, VPs of Sales, Marketing, Growth or Customer Experience (CX) Leaders responsible for turning AI potential into pipeline, revenue and customer lifetime value Teams under pressure to prove the ROI of their marketing, sales and CX technology
The AI growth gap: What our tracker found
Over the past three months, aibl has tracked over 500 UK mid-market companies across 28 sectors. Of those, 52% showed public signals of AI adoption activity, from pilot projects and vendor partnerships to full production deployments and dedicated AI leadership hires.
For companies that adopt it, AI is a powerful engine for growth. Our research shows 92% of UK businesses using AI report revenue growth, with an average uplift of 28%. Other studies show AI can increase revenue by 15-30% and deliver a 300% ROI on marketing and CX activities.
But there is a dangerous gap between potential and reality in the mid-market. While 98% of marketers believe AI will improve effectiveness, only a third are using it widely.
This confirms what every CMO, CRO, and CX leader already feels: the pressure to use AI to drive growth is immense, but the playbook is unclear. The risk is no longer falling behind the technology; it's falling behind competitors who are successfully turning that technology into revenue and customer loyalty.
This forum is built to close that gap.
A morning built around proof, honesty and trust
May 19, 2026
08:00
08:00 - 09:00
Registration & Research Findings
Informal networking, followed by key findings from aibl’s research on AI adoption in the UK mid-market workforce.
09:00
09:00 - 10:00
Go-to-Market & CX Case Studies
Revenue-focused deep dives from senior commercial leaders on their journey from initial AI pilot to measurable commercial impact. Includes a live demonstration of an AI-powered sales, marketing or customer service workflow.
10:00
10:00 - 10:20
Coffee and networking
Short break to reset and prepare for roundtables.
10:20 - 11:20
Commercial Impact Roundtables
Where trust is built and conversations become real. Facilitated, off-the-record discussions focusing on the real-world challenges of deploying AI for growth: proving ROI, vendor management, team adoption and customer impact.
Your competition isn't an AI, it's a competitor using AI
Personalisation is the new baseline for CX
The ROI is real, but it's distributed across the full customer lifecycle
Your customer data is now an intelligence platform
Stop buying AI tools and start solving commercial problems
11:20
11:20 - 11:30
Closing remarks
Key patterns and insights from the discussions, outlining the next steps and connection to the wider aibl community.
Applyto attend
growthLIVE is exclusively for senior leaders in Sales, Marketing and CX roles. If you fit this profile and would like to attend please fill in the form and a member of the team will confirm your place ASAP.
