Description
Jonathan Roomer co-founded YuLife, the London insurer that turned life cover into something people actually engage with by rewarding healthy behaviour.
A former actuary and KPMG tech-growth lead, he has built AI and behavioural science into the product from the start. But the story he brings to aiblLIVE is about his own company: what changed when almost the entire workforce, he puts it at 94%, started using Claude every week. It is a real, at-scale adoption journey from a founder who can speak to both the technology and the human change around it: the awkward early weeks, the habits that stuck, and what it did to how the company works.
For any leader trying to move from a handful of enthusiasts to genuine everyday use, this is the honest version.