Description
Dr Richard Masters is the former Vice President of Data and AI at Virgin Atlantic, where he led data and AI strategy across the airline, cargo and holidays businesses. With more than 15 years’ experience in data and AI, he combines deep technical expertise with practical experience of enterprise transformation. At Virgin Atlantic, his remit covered the airline’s data platforms and AI adoption, supporting applications across customer experience and operational decision-making.
Richard’s career spans aviation, professional services and national security, with experience in advanced analytics, machine learning and generative AI. He holds a PhD in Astrophysics from the University of Oxford, where his research focused on complex data analysis and astronomical instrumentation. He brings a practical perspective on what it takes to make AI useful within large organisations, drawing on his experience of building teams and embedding new capabilities into everyday business operations.
Richard now serves as Senior Managing Director and Head of AI Strategy as part of Ankura - AI by Design.
