AI Infrastructure Track
Oct 20, 2026
3:30 PM3:50 PM
The unglamorous half of AI: data, CRM and governance at Battersea Power Station
Speakers:
Alton Hassan
Battersea Power StationDigital Solutions Director
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Alton Hassan
Battersea Power Station
Digital Solutions Director
Description
Alton is a digital and commercial leader operating at the intersection of real estate and
technology. Taking an unusual route into Real Estate, via the entertainment industry, he brings
an uncommon perspective to PropTech—combining narrative instinct with deep operational
expertise.
He transitioned into real estate at one of London’s most complex and high-profile
developments, Battersea Power Station, where he moved from Residential sales before taking
ownership of CRM and digital strategy. Working at director level, Alton lead the integration of
data, marketing technology, and customer experience across the entire mixed-use
estate—unlocking new commercial value from digital infrastructure while reshaping how places
engage with people.
Known for bridging the gap between technical systems and human behaviour, he has led
initiatives spanning data strategy, marketing automation, estate data monetisation, and AI
transition. His work focuses on the central question: how can the built environment become
more intelligent, responsive, and ultimately more valuable?
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