Growth Track
Oct 20, 2026
9:20 AM9:40 AM
Six teams, thirteen operating models: fix the process before the AI
Speakers:
AP
Anca Pintilie
Ex Amazon, Revolut & OracleGlobal Marketing Expert
AP
Anca Pintilie
Ex Amazon, Revolut & Oracle
Global Marketing Expert
Description
Anca Pintilie has spent 15 years modernising how marketing actually runs, across Amazon, Revolut and Oracle. She spent six years leading marketing for one of Amazon's largest EMEA operations, bringing six regional teams onto a single model, built Revolut's employer brand from scratch through hypergrowth, and led employer branding across EMEA and Asia-Pacific at Oracle.
Her message cuts through the noise: most AI projects fail because leaders bolt AI onto a broken operating model, so you have to map how the work really happens, the decisions, the spend triggers, the data, before you buy anything.
At aiblLIVE she'll give marketing and growth leaders that practical, map-first playbook. If you are about to spend on AI, hear her first.
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