Built While We Sold: How Salesforce's Own GTM Teams Adopted AI

Session description
Salesforce's UK & Ireland GTM team spends every day helping customers close the gap between AI ambition and business reality. This is the story of how we became customer zero ourselves. This session covers two sides of that: AI as part of the day to day job, and AI as the way we run the business. We'll share what we've built, how we've learned and up-skilled as a team along the way, and the real productivity gains (and misses) we've seen. Practical takeaways, not theory: workflows and habits the audience can bring straight back to their own teams.






