A curated event for senior leaders in 
Sales, Marketing and Customer Experience

19th May 2026, The Arding Rooms, London, SW11

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Who should attend

Leadership Series events are free, but attendance is by invitation or application only 
This event is for senior commercial leaders in mid-market organisations who are accountable for revenue growth, market share and customer value. 
 CMOs, CROs, VPs of Sales, Marketing, Growth or Customer Experience (CX) 
 Leaders responsible for turning AI potential into pipeline, revenue and customer lifetime value 
 Teams under pressure to prove the ROI of their marketing, sales and CX technology

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growthLIVE is exclusively for senior leaders in Sales, Marketing and CX roles.  If you fit this profile and would like to attend please fill in the form and a member of the team will confirm your place ASAP.
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Practical, revenue-focused strategies for using AI to win market share, 
accelerate customer acquisition, enhance customer experience 
and deliver measurable commercial impact.

Five Talking Points for the Morning

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Your competition isn't an AI, it's a competitor using AI



The data is in: AI drives a 28% average revenue uplift for adopters. The biggest risk isn't the technology; it's the opportunity cost of inaction as your rivals pull away.

Personalisation is the new baseline for CX



44% of UK shoppers prioritise personalised offers, and AI delivers a 41% revenue boost from it. Are you using AI to create value for every customer, or just efficiency for your team?

The ROI is real, but it's distributed across the full customer lifecycle

Nearly two-thirds of B2B leaders see positive ROI in the first year. The secret isn't one big-bang project; it's a portfolio of small, high-impact AI workflows from first touch to renewal.

Your customer data is now an intelligence platform



The era of the static CRM is over. Leading firms are using AI to turn their customer data into predictive insights for sales, marketing, and service teams. Is your data a system of record, or a system of intelligence?

Stop buying AI tools and start solving commercial problems


The market is flooded with AI vendors. The leaders who are winning are not buying 'AI'; they are buying solutions to specific commercial problems like lead conversion, pipeline velocity, and customer churn.
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The AI growth gap: What our tracker found

Over the past three months, aibl has tracked over 500 UK mid-market companies across 28 sectors. Of those, 52% showed public signals of AI adoption activity, from pilot projects and vendor partnerships to full production deployments and dedicated AI leadership hires. For companies that adopt it, AI is a powerful engine for growth. Our research shows 92% of UK businesses using AI report revenue growth, with an average uplift of 28%. Other studies show AI can increase revenue by 15-30% and deliver a 300% ROI on marketing and CX activities. But there is a dangerous gap between potential and reality in the mid-market. While 98% of marketers believe AI will improve effectiveness, only a third are using it widely. This confirms what every CMO, CRO, and CX leader already feels: the pressure to use AI to drive growth is immense, but the playbook is unclear. The risk is no longer falling behind the technology; it's falling behind competitors who are successfully turning that technology into revenue and customer loyalty. This forum is built to close that gap.

A morning built around proof, honesty and trust

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June 10, 2026
08:00
08:00 - 09:00
Registration & Research Findings
Informal networking, followed by key findings from aibl’s research on AI adoption in the UK mid-market workforce.
09:00
09:00 - 10:00
Marketing, CRM & Growth Case Studies
Practitioner deep dives from senior marketing, CRM and growth leaders on their journey from initial AI pilot to measurable commercial impact. Includes a live demonstration of an AI-powered lifecycle, segmentation or pipeline workflow.
10:00
10:00 - 10:20
Coffee and networking
Short break to reset and prepare for roundtables.
10:20 - 11:20
Growth Impact Roundtables
Where trust is built and conversations become real. Facilitated, off-the-record discussions focusing on the real-world challenges of deploying AI for growth: proving ROI, vendor management, team adoption and customer impact. 1. From customer data to revenue moves: turning the CDP into a growth engine. How marketing, CRM and lifecycle leaders are using AI on top of their customer data to spot intent, predict churn and trigger the next best action, without drowning in dashboards or duplicating tools. 2. From batch-and-blast to AI orchestration: the new shape of campaigns. Static, scheduled campaigns are losing ground to AI systems that decide channel, timing and content of every message based on real-time behaviour, turning marketing activity into measurable pipeline faster than legacy nurture ever did. How are mid-market marketing and CRM teams making the transition, and what's the entry-level investment that actually pays back? 3. Personalisation at scale, without the privacy backlash. Buyers want relevance but reject creepiness. Where is the line, and how are mid-market marketing and CRM teams using AI to stay on the right side of it across email, push, SMS and in-app? 4. The marketing-to-sales handoff: agentifying the moment that decides revenue. The gap between a marketing-qualified lead and a sales-accepted opportunity is where most pipeline leaks. What does an AI-augmented handoff actually look like in a mid-market team, and who owns it? 5. Consolidating the martech stack: from 30 tools to one intelligent system. Mid-market marketing teams are drowning in overlapping platforms. How are CMOs and Heads of Marketing Ops using AI to rationalise the stack, prove ROI and ship campaigns faster?
11:20
11:20 - 11:30
Closing remarks
Key patterns and insights from the discussions, outlining the next steps and connection to the wider aibl community.
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